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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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TikTok
Fear-based educational content about hidden dangers with product placement
Why It Works
Fear motivates immediate action, educational content builds trust, algorithm favors engaging content that keeps users watching
Prerequisites
Content creation skillsUnderstanding of platform algorithmsProduct that solves the featured problem
How to Execute
1
Research shocking but true facts about your problem area
2
Create short videos revealing hidden dangers
3
End with solution demonstration using your product
4
Use trending audio and hashtags for algorithm boost
5
Respond to comments to increase engagement
When It Fails
When facts are exaggerated or false, when product doesn't actually solve the problem, when audience becomes immune to fear tactics
Real Example
“Water quality app creates videos about specific contaminants found in popular cities, shows app lookup feature, drives downloads”