My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Gas Station Guerrilla
Sneak product into gas station coolers for viral video content
Why It Works
Creates authentic discovery moment for target audience while generating shareable content
Prerequisites
Product that looks legitimate in retail environmentGood relationship with store managersStrong video content creation capability
How to Execute
1
Choose gas stations where target demographic shops
2
Create compelling story around 'finding' the product
3
Film authentic reactions
4
Get permission after creating content
When It Fails
If execution looks too staged, if target audience doesn't actually shop at gas stations, if store relationships are damaged
Real Example
“67 Water creator sneaked cans into gas station coolers and filmed himself 'discovering' them there, creating authentic viral moment”