My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Novelty Story Positioning
Why It Works
Media loves stories that challenge assumptions and feature unexpected combinations (young woman with homeless men, etc.)
Prerequisites
Genuinely unique or contrarian storyCompelling personal backgroundVisual or emotional hook
How to Execute
1
Identify the most contrarian or surprising element of your story
2
Connect personal backstory to mission for authenticity
3
Invite media to witness the story firsthand
4
Prepare articulate spokespeople from your community
5
Time launch for maximum media availability
When It Fails
When the story feels manufactured or lacks authentic personal connection
Real Example
“A former investment banker starts urban farming in Detroit, positioning the story around Wall Street expertise applied to agriculture rather than just another farming story.”