My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Undercover Research Methodology
Why It Works
People more willing to speak candidly when they think the conversation is about something else, allows natural capture of unguarded moments.
Prerequisites
How to Execute
Approach subjects with broader, non-threatening research topic
Build rapport through multiple interactions over time
Gradually introduce real investigation questions
Capture reactions to unexpected revelations
Maintain documentation of entire process for credibility
When It Fails
When subjects become suspicious, when cover story doesn't hold up to scrutiny, when legal/ethical boundaries are crossed
Real Example
“HBO filmmaker told Bitcoin pioneers he was making general Bitcoin documentary, then surprised them with Satoshi identity questions to capture authentic reactions.”