Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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YouTube Educational Content

Have company founder or family member create tutorial content that builds audience while showcasing products

Why It Works

Provides value first, builds trust and authority, creates recurring engagement that drives purchasing decisions

Prerequisites

Charismatic teacher figureExpertise in the subject matterQuality video production capabilities

How to Execute

1

Identify the most knowledgeable/charismatic person in your company

2

Create consistent tutorial content around your product category

3

Focus on teaching rather than selling

4

Build subscriber base before heavily promoting products

5

Use comments and engagement to guide content topics

When It Fails

When content feels too sales-heavy, poor production quality, or teacher lacks authenticity

Real Example

Jenny Doan from Missouri Star Quilting became beloved YouTube personality teaching quilting, driving massive sales through educational content rather than direct promotion