Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

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Expert attention observation

Study what makes domain experts stop and take notes during conversations

Why It Works

Experts have trained pattern recognition that automatically identifies high-value information. Their attention spikes reveal what matters most in the field.

Prerequisites

Access to expert practitioners in your target fieldObservation skills to notice attention patternsAbility to ask follow-up questions about their reactions

How to Execute

1

Engage experts in casual conversation about industry topics

2

Watch for moments when they lean in, take notes, or ask follow-ups

3

Probe why specific points captured their attention

4

Build a database of what different experts find noteworthy

5

Look for patterns across multiple expert interactions

When It Fails

When experts' attention is driven by personal bias rather than professional insight, or when you lack context to interpret their reactions properly.

Real Example

“Sean casually mentions a TikTok hook, the TikTok expert immediately takes notes and says it could 'make your whole company,' revealing that hooks are the highest-leverage element in TikTok success.”