My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Word-of-mouth from successful events
Create memorable experiences that attendees want to talk about and bring friends to
Why It Works
People naturally share positive social experiences and want to introduce friends to good event hosts
Prerequisites
Consistent event qualityClear value provided to each attendeeFollow-up communication with past attendees
How to Execute
1
Focus intensely on attendee experience over attendance numbers
2
Follow up with attendees asking for feedback and referrals
3
Create shareable moments or insights during events
4
Maintain regular event schedule to build anticipation
When It Fails
When events are mediocre, inconsistent, or don't provide clear value to attendees
Real Example
“Austin entrepreneur's events became so memorable that attendees started hosting their own versions, creating a viral spread of the format throughout the city.”