My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Reality TV Style Content
Document business journey for customer acquisition
Why It Works
People want to support businesses they've watched struggle and grow
Prerequisites
Interesting business storyVideo production capabilityTeam buy-in
How to Execute
1
Document daily business operations
2
Show both struggles and victories
3
Include personal stories of team members
4
Create narrative arc over time
When It Fails
When content becomes too polished or when business story isn't actually compelling
Real Example
“Roofer creating content about giving free roofs to deserving families, building massive goodwill and brand recognition”