Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
TikTok Influencer Marketing

Paid promotion outreach with preview-optimized DMs

Why It Works

Influencers create authentic content that algorithms favor, reaching highly engaged audiences in your target demographic

Prerequisites

Budget for upfront paymentsProduct with visual wow factorUnderstanding of influencer evaluation

How to Execute

1

Start DM with 'Paid promo?' to optimize preview text

2

Briefly describe app value and audience fit

3

Expect 2+ week response times initially

4

Analyze engagement quality not just follower counts

5

Pay upfront rather than requesting CPM deals

6

Track actual conversion ROI per influencer

When It Fails

When your product isn't visually demonstrable, when targeting older demographics, or when you can't afford upfront payments

Real Example

Cal reached out to fitness influencers with photo-to-calories demonstrations, converting micro-influencer partnerships into millions in revenue