My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Identify and exploit new platform features before they become saturated
Why It Works
New features have less competition and platforms algorithmically promote them to encourage adoption, creating temporary windows of cheap attention.
Prerequisites
How to Execute
Set up alerts for platform feature announcements
Test new features immediately upon release
Create content specifically designed for the new format
Scale quickly if early tests show promise
Move on when competition increases and effectiveness decreases
When It Fails
When you're too slow to adopt, when the feature doesn't match your content style, or when you don't have systems to execute quickly enough.
Real Example
“LinkedIn newsletters were underutilized when first launched. Early adopters built large subscriber bases with minimal competition, but effectiveness decreased as more creators adopted the format.”