My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Viral Demonstration Content
Create dramatic product demonstrations that generate organic sharing and word-of-mouth
Why It Works
Hijacks limbic system and creates unforgettable memories, people share dramatic content naturally
Prerequisites
Product with demonstrable benefitCreative production capabilityWillingness to take risks
How to Execute
1
Identify core product benefit that can be shown dramatically
2
Design physics-based demonstration that seems impossible
3
Film high-quality content with real stakes
4
Distribute through social channels and influencers
5
Create versions audience can repeat themselves
When It Fails
Demonstration seems fake, doesn't connect to actual product benefit, or creates negative associations
Real Example
“Mini Katana hiring 20 YouTubers to show sword cutting fired bullets, generating millions of views and sales despite being unable to advertise weapons traditionally”