My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Get authority figures to advocate for your position without directly promoting your product, then amplify their statements through media
Why It Works
People trust authority figures and media coverage more than direct advertising, creates unquestionable proof
Prerequisites
How to Execute
Identify respected authorities in your category
Research positions they already hold that align with your product
Provide data or framework that supports their existing beliefs
Help them articulate position publicly
Amplify their statements through media outreach
When It Fails
When authority figure seems bought and paid for, position feels forced, or authority lacks credibility with target audience
Real Example
“Dr. Oz advocating for berries and weight loss, leading to media coverage and billion-dollar supplement sales without directly promoting specific products”