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TikTok
Before/after study performance videos
Why It Works
Visual proof of academic improvement taps into parent and student anxiety about performance
Prerequisites
Product that creates measurable improvementAccess to studentsVideo creation skills
How to Execute
1
Partner with students to test product
2
Measure actual performance improvements
3
Create dramatic before/after content
4
Include scientific backing in videos
When It Fails
When improvement isn't actually measurable or when content feels too sales-focused
Real Example
“StudyEars showing students improving test scores after using noise-cancelling study headphones”