Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
Email Persistence

Daily email outreach to target buyers

Why It Works

Persistence eventually breaks through noise, demonstrates commitment, and builds familiarity

Prerequisites

Comprehensive database of target buyer contactsCompelling value propositionThick skin for rejection

How to Execute

1

Research and compile buyer contact information

2

Craft personalized but scalable email templates

3

Send daily emails with varying messages

4

Track responses and follow up immediately

5

Persist through rejections and non-responses

When It Fails

When product doesn't solve real buyer problems, when messaging is too generic, or when you give up too early

Real Example

Email Walmart buyer daily for months, get angry response to stop, continue politely, eventually secure meeting and major order