My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Word-of-mouth
Create story-worthy customer experiences
Why It Works
People naturally share memorable experiences, especially when they feel genuinely surprised or cared for. Stories get retold multiple times, creating compound marketing effects.
Prerequisites
Systematic approach to customer touchpointsStaff empowered to execute creative ideasBudget for experience enhancements
How to Execute
1
Implement three-category hospitality framework
2
Train staff to listen for opportunities
3
Create systems to enable quick execution
4
Document and scale successful gestures
When It Fails
When gestures feel forced or inauthentic, when execution is inconsistent, or when stories aren't actually worth sharing
Real Example
“Restaurant serves hot dog to European tourists, creates story they tell repeatedly about unexpected gesture at fancy restaurant.”