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Waitlist Marketing
Exclusivity and scarcity to drive demand before product is ready
Why It Works
Creates perception of high demand and exclusivity, allows building audience before high-cost service delivery
Prerequisites
Strong brand positioningClear value propositionBeautiful marketing materialsSocial proof and credibility
How to Execute
1
Build beautiful landing page emphasizing premium experience
2
Create clear value proposition vs existing alternatives
3
Use social proof and credible founder/investor names
4
Share traction numbers publicly to build momentum
5
Nurture waitlist with valuable content and updates
When It Fails
Poor conversion from waitlist to paying customers, or when exclusivity feels artificial rather than genuine scarcity
Real Example
“Superpower health startup building 100k person waitlist before service launch, creating $49M potential pipeline”