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Social Media Contrarian Content
Share controversial industry opinions to build thought leadership
Why It Works
Contrarian takes get attention and engagement, building audience of people who appreciate authentic perspectives
Prerequisites
Genuine industry expertise and track recordWillingness to be publicly wrong sometimesThick skin for criticism and pushback
How to Execute
1
Share specific examples contradicting conventional wisdom
2
Use data and personal experience to back claims
3
Engage with critics respectfully but firmly
4
Be consistent with core beliefs over time
When It Fails
When takes are contrarian for attention rather than genuine belief, or when lacking credibility to support claims
Real Example
“Moiz criticizing real estate Twitter influencers based on LP experience in their deals, building credibility with investors”