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Facebook Era Viral Articles
Optimize for title, image, and shareable moments rather than volume posting
Why It Works
People share content that makes them look smart or interesting to their networks; compelling titles and images increase share likelihood
Prerequisites
Understanding of platform sharing mechanicsAudience psychology for click-through behaviorHigh-quality long-form content capability
How to Execute
1
Write fewer but higher-quality pieces
2
Test multiple titles and images for each piece
3
Include highly quotable or controversial moments
4
Focus on topics people want to share opinions about
When It Fails
Platform algorithm changes, audience sharing fatigue, content that doesn't match platform culture
Real Example
“Mark's 'Subtle Art of Not Giving a F*ck' article going viral through title optimization and shareable image selection”