Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
Relentless Personal Follow-Up

8-10 personalized follow-ups over 6-8 weeks with varied approaches

Why It Works

Most people give up after 1-2 attempts, creating competitive advantage for those willing to persist. Busy, successful people often delay decisions rather than reject them, so persistence demonstrates seriousness and commitment.

Prerequisites

Strong value proposition for the targetThorough research on prospect's interests and activitiesTracking system for follow-up timing and messagingHigh personal conviction about the opportunity

How to Execute

1

Research target thoroughly and craft personalized initial outreach

2

Wait 3-4 days, then follow up with different angle or additional context

3

Continue every 4-7 days with new information, questions, or opportunities

4

Track all interactions and vary approach each time

5

Maintain professional tone and assume they're busy, not rejecting

When It Fails

When the value proposition is weak, when timing is fundamentally wrong, or when the prospect has explicit reasons to decline rather than being busy

Real Example

“Podcast host gets billionaire CEO interview after 9 follow-ups over 6 weeks, varying from business news mentions to mutual connections to specific value propositions”