My First Million
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Social Media
Challenge-based viral content
Why It Works
People want to document their self-improvement journey and challenges create natural content creation opportunities
Prerequisites
Structured challenge formatEasy-to-share progress updatesBuilt-in social proof mechanisms
How to Execute
1
Create 30-day structured challenge
2
Provide daily prompts for social sharing
3
Use specific hashtags for tracking
4
Feature participant transformations
5
Build community around shared struggle
When It Fails
When challenge is too easy or too hard, when there's no social proof, when community doesn't form around participants
Real Example
“Total Man movement where participants share daily cold shower videos, workout progress, and difficult conversation outcomes, creating viral documentation of transformation.”