My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Content marketing
Writing detailed annual letters and blog posts about investment philosophy
Why It Works
Builds trust through transparency, demonstrates thinking quality, creates searchable content for prospects
Prerequisites
Strong writing skillsUnique perspective or contrarian viewpointsTrack record to back up adviceConsistent publishing schedule
How to Execute
1
Write annual investor letters with specific examples
2
Share contrarian views with clear reasoning
3
Be transparent about failures and mistakes
4
Use memorable phrases and frameworks
When It Fails
When content is generic, when you don't have unique insights, or when you're not consistent
Real Example
“Private equity manager writes annual letters discussing specific deals, investment philosophy, and market observations, building reputation that attracts high-quality deal flow and investors”