My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

ZIP Code Data Lead Generation

Use public data to create personalized local reports that highlight specific problems your product solves

Why It Works

Creates immediate personal relevance and urgency by showing prospects their specific local situation, making abstract problems concrete and actionable

Prerequisites

Access to relevant public datasetsAbility to parse data by geographyLanding page that displays personalized resultsClear connection between data and your solution

How to Execute

Identify public datasets relevant to your product (water quality, air pollution, crime stats, etc.)

Build system to display personalized local data

Create landing page where prospects enter ZIP code

Show shocking/concerning local data

Position your product as the solution

Capture contact info for follow-up

When It Fails

When the data isn't shocking enough to motivate action, or when your product doesn't clearly solve the highlighted problem

Real Example

“Jolie used public water quality reports to show prospects exactly what contaminants were in their local water supply, making the need for shower filtration immediately personal and urgent.”