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Industry insider connections
Ghost-write emails from advisors to target customers
Why It Works
Leverages existing trust relationship while providing advisor with easy way to help by just reviewing and sending your draft
Prerequisites
Trusted advisor with existing relationship to targetClear value propositionSpecific ask with easy yes/no answer
How to Execute
1
Draft email with clear subject and specific ask
2
Make it easy for advisor to edit and send
3
Follow up appropriately without burning relationship
When It Fails
When ask is too large, email sounds inauthentic, or advisor doesn't actually have strong relationship with target
Real Example
“Blake ghost-wrote emails from astronaut Mark Kelly to Richard Branson, leading to meeting that generated $2B LOI from Virgin”