My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Grassroots word-of-mouth
Create exceptional customer experience that naturally drives referrals
Why It Works
Satisfied customers become authentic advocates when the experience provides genuine value and social currency
Prerequisites
Premium product that significantly exceeds expectationsStrong community atmosphere that creates social connectionsTarget demographic that is naturally social and connected
How to Execute
1
Focus obsessively on customer experience quality
2
Build community elements into the service
3
Make the experience inherently shareable
4
Encourage but don't force customer sharing
When It Fails
When product doesn't meaningfully exceed alternatives, when target market isn't naturally social, or when the experience isn't inherently remarkable
Real Example
“Solidcore created such engaging pilates classes with strong community feel that customers naturally invited friends and talked about it, driving organic growth”