Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
Retail Relationship Building

Personal engagement with store associates and management

Why It Works

Store staff control placement, stocking, and customer recommendations - personal relationships create advantages

Prerequisites

Physical product in retailTime for regular visitsRelationship-building skills

How to Execute

1

Visit stores regularly

2

Help with stocking and displays

3

Bring gifts or samples for staff

4

Provide store-specific insights

5

Be genuinely helpful

When It Fails

When scaled too broadly, when product doesn't warrant personal attention, when stores don't value relationships

Real Example

MrBeast personally restocks Walmart shelves and builds relationships to ensure optimal chocolate placement and availability