Knowledge Marketplace
My First Million

My First Million

The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.

Back to Tactics
Industry Content Leadership

Share systematic operational improvements in traditional industries to attract customers and talent simultaneously

Why It Works

Traditional industries lack thought leadership content, creates competitive advantage for talent acquisition and customer trust

Prerequisites

Real operational improvements and results to shareWillingness to be transparent about business practicesConsistent content creation over 12+ monthsInvestment in systematic business improvements

How to Execute

1

Document specific operational improvements and results

2

Share both successes and lessons learned

3

Invest in training and development programs worth sharing

4

Use metrics and specific numbers to build credibility

5

Engage with others in industry to build community

When It Fails

When sharing without real results to back it up, when trying to copy others' content strategies without operational foundation

Real Example

“Chris Hoffman shares HVAC business growth from $13M to $140M, documents training university creation, attracts both customers and talent through thought leadership”