My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Acquire businesses that serve your podcast audience, then drive traffic through authentic recommendations
Why It Works
Podcast audiences have high trust in hosts' recommendations, especially for business tools and services. Attribution is trackable through links and surveys.
Prerequisites
How to Execute
Identify businesses you personally use and believe in
Structure acquisition deal with minority/majority stake
Gradually introduce to audience through authentic usage stories
Track conversion rates and customer feedback
Scale promotion based on audience response and business results
When It Fails
When promoting products you don't genuinely use, when business quality doesn't match audience expectations, or when overmonetizing destroys audience trust
Real Example
“Sean acquired stake in Shepherd remote hiring platform, drove 50%+ of new leads through podcast mentions, helped triple business value in 6-9 months”