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Algorithm-First Content
Create content specifically designed to maximize algorithm engagement rather than traditional quality metrics
Why It Works
Algorithms control distribution, so optimizing for them maximizes reach and engagement
Prerequisites
Understanding of platform algorithmsAbility to create high-volume contentWillingness to test controversial topics
How to Execute
1
Study what content performs best on each platform
2
Test titles and formats that drive clicks
3
Create content around trending topics
4
Use engagement-driving formats like controversy
When It Fails
When algorithms change unexpectedly, when audience gets tired of the format, when it damages brand reputation
Real Example
“Steve Bartlett evolved Diary of a CEO from business interviews to mainstream topics like health conspiracies because that's what YouTube's algorithm promotes”