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Community Conference Creation
Create industry conferences focused on methodology, not your company
Why It Works
Positions you as thought leader, builds community around your approach, creates natural funnel for your tools without being salesy
Prerequisites
Clear methodology to teachInitial community of practitionersBudget for venue and speakers
How to Execute
1
Coin a term for your methodology
2
Invite practitioners including competitors
3
Focus content on methodology, not product pitches
4
Make it annual and consistent
5
Don't trademark the term
When It Fails
When the methodology isn't genuinely valuable, when you make it too company-focused, when you exclude competitors
Real Example
“HubSpot created Inbound conference focused on inbound marketing methodology, allowed competitors to attend and speak, built entire industry around the concept”