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The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Local Social Media
Name-Drop Local Businesses for Viral Sharing
Why It Works
People share content that accurately represents their local experience and mentions their favorite places
Prerequisites
Research of local businesses and cultural markersUnderstanding of neighborhood stereotypes
How to Execute
1
Research neighborhoods via Yelp and local forums
2
Include 10+ local business names per neighborhood
3
Create stereotype-based but humorous content
4
Post in neighborhood-specific social media groups
When It Fails
When stereotypes are offensive rather than playful, or when local businesses aren't actually representative
Real Example
“Creating San Francisco neighborhood guides that mention Blue Bottle Coffee for Mission Bay to get coffee shop to share”