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Vertical Conference Strategy
Create 'AI for X' conferences targeting specific industries
Why It Works
Industries want AI guidance but general AI conferences are too broad - specific industry focus creates higher value and willingness to pay
Prerequisites
Deep knowledge of target industry pain pointsConnections to AI solution providersCredibility in the target vertical
How to Execute
1
Pick one vertical (healthcare, manufacturing, legal)
2
Connect AI companies with industry practitioners
3
Focus on practical implementation over theory
4
Build annual recurring event with growing attendance
When It Fails
When chosen vertical is too narrow or doesn't have budget for conferences
Real Example
“'AI for Healthcare' conference connects medical practices with AI diagnostic tools, EMR automation, and patient communication solutions”