My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Viral short-form video
Product demonstration in natural content context
Why It Works
Shows product value without appearing like advertisement, leverages platform algorithm preference for engagement
Prerequisites
Visually interesting productAuthentic use caseExisting content creation capability
How to Execute
1
Use product naturally in regular content
2
Focus on interesting visual or unexpected result
3
Keep product information minimal in video
4
Direct traffic to bio link for purchase
When It Fails
When product demo feels forced, when product isn't visually compelling, when call-to-action is too aggressive
Real Example
“Kevin's kneeling device video got 150M views across platforms by showing genuine product use, not sales pitch.”