My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Back to Tactics
Handwritten Letters
Send 10-25 handwritten thank you notes annually to strengthen relationships
Why It Works
Everyone reads physical mail, requires more effort showing genuine care, and creates lasting impression that digital communication cannot match
Prerequisites
List of people you want to thankStationary and stamps3 minutes per letter
How to Execute
1
Keep a running list of people who deserve thanks
2
Write letters during downtime (flights, watching TV)
3
Keep it short and specific - mention what they did for you
4
Mail them rather than handing them out personally
When It Fails
When letters feel generic or obligatory rather than genuine, or when you try to scale it too much
Real Example
“Jesse writes 25 handwritten thank you notes annually, including one to podcast hosts thanking them for the opportunity to address their audience”