My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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Activity-Specific Marketing
Target specific lifestyle activities rather than general product categories
Why It Works
People think of themselves as concert-goers or SoulCycle enthusiasts rather than generic hearing protection customers
Prerequisites
Clear understanding of activity pain pointsDistinct activity-specific messaging
How to Execute
1
Identify specific activities where problem occurs
2
Create dedicated landing pages for each activity
3
Use activity-specific language and imagery
4
Partner with venues or activity providers
When It Fails
When activities are too niche or when generic approach is actually more effective
Real Example
“Loop earplugs marketing 'earplugs for events' targeting concerts, Super Bowl, rather than general hearing protection”