My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
Repurpose single piece of content across email, YouTube, social media
Why It Works
Maximizes reach from single content creation effort, allows testing which platforms work best for your audience, creates multiple touchpoints for discovery
Prerequisites
How to Execute
Create primary content piece (video, email, blog post)
Adapt format for each platform (clips for social, full version for YouTube, text for email)
Post across all platforms with platform-specific optimization
Cross-reference and link between platforms
Track which platforms drive best engagement and focus efforts
When It Fails
When content doesn't translate well between platforms, when platforms have very different audiences, when adaptation is lazy or low-effort
Real Example
“Sean creates email about audience building, turns it into YouTube video, pulls quotes for Twitter, creates LinkedIn post version, each optimized for that platform's format and audience expectations.”