My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I'm bullish on creators investing in businesses”
What It Means
Creators should use their audience and capital to buy into existing businesses rather than seeking investment for their own creator businesses
Why It Matters
Represents fundamental shift in creator economy from being investment recipients to being business investors
When It's True
When creators have built sustainable audiences and cash flow they can leverage for business acceleration
When It's Risky
When creators lack business evaluation skills or choose businesses that don't align with their audience
How to Apply
Identify businesses your audience would benefit from
Offer distribution and audience access in exchange for equity
Focus on businesses you can genuinely accelerate
Example Scenario
“Business creator with entrepreneur audience invests in productivity SaaS tool, provides user feedback and distribution to their audience in exchange for revenue share and equity”