My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Go back to the basics like start making web pages for restaurants in town”
What It Means
While everyone chases complex AI solutions, significant opportunities exist in simple, overlooked services like basic website creation
Why It Matters
Identifies contrarian business opportunities in over-innovated markets where basic needs are underserved
When It's True
When market attention is focused on complex solutions, when basic services have been abandoned, when local businesses have unmet simple needs
When It's Risky
When basic services are genuinely obsolete, when customers have moved to sophisticated solutions, when simple doesn't meet actual market needs
How to Apply
Survey local businesses for unmet basic needs
Avoid over-engineering simple solutions
Focus on execution and service quality over innovation
Build recurring revenue through maintenance and relationships
Example Scenario
“Instead of building complex restaurant management software, entrepreneur starts simple web hosting service for local restaurants, builds profitable recurring revenue business with basic WordPress sites”