My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Better Than Google that is such a funny that is like if Duck Duck Go can get like a 100 million users”
What It Means
A provocative name that directly challenges an incumbent can be powerful positioning even with inferior product
Why It Matters
Shows how positioning and naming can create market opportunities by reframing the competition
When It's True
When there's genuine frustration with the incumbent and your solution addresses specific pain points they don't
When It's Risky
When you can't actually deliver on the promise or when the incumbent has strong network effects
How to Apply
Identify incumbent weaknesses
Create specific value propositions
Use comparative naming strategically
Example Scenario
“Mom Facebook group called 'Better Than Google' works because Google gives algorithmic results while moms give trusted personal experience”