My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“every great drunk idea there's a sliver of a phenomenal idea in this idea”
What It Means
Even intentionally bad ideas often contain valuable core insights that can be extracted and refined
Why It Matters
Encourages exploration of unconventional ideas without fear of judgment, knowing valuable elements can be salvaged
When It's True
When brainstorming without constraints and focusing on core mechanisms rather than surface execution
When It's Risky
When the 'sliver' requires fundamental changes that eliminate what made the original idea interesting
How to Apply
Create safe spaces for wild ideation
Focus on extracting core mechanisms
Separate idea generation from idea evaluation
Example Scenario
“Habit Island sounds crazy but the core insight about removing choice for behavior change could apply to many other business models”