My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“we don't sell a thing. we got the most overpriced protein in the entire industry”
What It Means
Premium quality alone doesn't create market demand - you need the right audience and positioning to justify premium pricing
Why It Matters
Shows the gap between building a superior product and finding customers willing to pay for that superiority
When It's True
When you've built genuinely superior quality but haven't found authentic ways to communicate that value to the right audience
When It's Risky
If you assume price is the only problem - sometimes products aren't actually superior enough to justify premium pricing
How to Apply
Build genuinely superior products first
Prepare for long customer acquisition timeline
Seek authentic endorsers who can validate quality
Have 2-3 years runway for market education
Example Scenario
“A startup builds the highest-quality protein powder but can't find buyers until a credible fitness authority tries it and authentically recommends it to their audience.”