My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“I'd rather be dark matter founder than not try”
What It Means
Better to attempt something transformational and fail in obscurity than to play it safe with incremental ventures
Why It Matters
Reframes failure at ambitious goals as preferable to success at trivial ones, enabling higher-risk/higher-impact decisions
When It's True
For people with financial security who can afford to fail and want to maximize potential impact
When It's Risky
When you have dependents, lack financial cushion, or haven't proven yourself with smaller successes first
How to Apply
Use as decision framework for choosing between safe and ambitious paths
Remember that some of history's most important contributions came from 'failed' attempts
Focus on the magnitude of potential impact rather than probability of success
Example Scenario
“Choosing to build supersonic jets despite high failure probability because the potential impact of success outweighs the risk of joining the ranks of unknown ambitious failures”