My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“when you see a big company say one or two lines like that that gets me really interested”
What It Means
Large companies with millions of customers mentioning small trends signals massive future opportunities
Why It Matters
Public companies have data at scale - their throwaway comments about trends are market intelligence gold
When It's True
When the company has massive customer base and is mentioning specific growing segments in earnings calls
When It's Risky
When companies are promoting initiatives rather than reporting organic growth patterns
How to Apply
Read annual reports looking for 'fastest growing' mentions
Cross-reference with traffic data
Research the specific segments mentioned
Example Scenario
“1800 Flowers mentions succulents fastest-growing among millennials → leads to multi-million dollar plant businesses”