My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“word of mouth is like the worst answer to hear”
What It Means
Word-of-mouth marketing is frustrating for marketers because it's not directly actionable - it's an outcome of product excellence rather than a tactic
Why It Matters
Forces entrepreneurs to focus on product quality and customer experience rather than relying on marketing tactics to drive growth
When It's True
When the product or service genuinely exceeds customer expectations and provides social value through sharing
When It's Risky
When used as excuse for lack of systematic marketing approach or when product doesn't actually merit organic sharing
How to Apply
Design remarkable experiences that naturally encourage sharing
Focus on customer success and retention over acquisition tactics
Build community and social elements into the product experience
Create shareable moments throughout the customer journey
Example Scenario
“Instead of buying Facebook ads for a new restaurant, obsess over creating such amazing food and atmosphere that customers naturally bring friends and post on social media”