My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“all content is now marketing and all marketing is now content”
What It Means
The distinction between content creation and marketing has disappeared - every piece of content serves both audience value and business promotion
Why It Matters
Traditional advertising is less effective than valuable content that builds trust over time before selling
When It's True
In markets where trust is important, for personal brands, and when selling premium or complex products
When It's Risky
In commodity markets, when immediate sales are needed, or for products that don't require trust-building
How to Apply
Create content that demonstrates expertise relevant to your eventual product
Focus on providing value before asking for anything in return
Document your process and results publicly to build credibility
Example Scenario
“Fitness expert spends 2 years sharing workout videos and transformation results, then launches $200/month coaching program to engaged audience”