My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“man does not sell chocolate he must become chocolate”
obsessionexpertisefounder_commitment
What It Means
To succeed with a product, founders must become deep experts rather than casual participants
Why It Matters
Surface-level involvement creates surface-level products that can't compete with obsessed competitors
When It's True
When launching consumer products or entering competitive categories
When It's Risky
In highly technical fields requiring specialized expertise you can't acquire
How to Apply
1
Study every competitor detail
2
Engage with operations personally
3
Become genuine category expert
4
Spend time with customers
Example Scenario
“MrBeast learning entire chocolate industry instead of just endorsing a product”