My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
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“fish were the fish swim not where the fishermen stand”
opportunitycontrarianmarket_selection
What It Means
Look for business opportunities where real demand exists, not where all entrepreneurs are competing
Why It Matters
Most entrepreneurs cluster in obvious markets creating oversaturation while real opportunities exist in overlooked niches
When It's True
When you can find passionate communities with unmet needs in areas others dismiss
When It's Risky
When the niche is too small to scale or you lack domain expertise
How to Apply
1
Follow curiosity into unconventional spaces
2
Avoid trending entrepreneur areas
3
Look for boring but profitable niches
Example Scenario
“Finding quilting community opportunity while everyone else chases AI startups”