My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“they have the highest bias for action of anyone I've met”
What It Means
Giving someone a specific positive identity label that shapes how they see themselves and act
Why It Matters
Shows how powerful specific positive labels can be in shaping behavior and self-concept
When It's True
When someone demonstrates quick follow-through on advice and recommendations
When It's Risky
When the label doesn't match reality or when someone becomes dependent on external validation
How to Apply
Give specific positive labels to people who demonstrate good qualities
Live up to positive labels given to you
Use identity-based thinking for decision making
Example Scenario
“After someone quickly implements your suggestion and reports back results, you tell them they have exceptional execution ability, which becomes part of their identity”