My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“different is better than better”
What It Means
In competitive markets, being distinctly different creates more advantage than being incrementally better at the same approach
Why It Matters
Helps explain why cinematic creators are succeeding despite not necessarily being 'better' at their topics than competitors
When It's True
When markets are saturated with similar approaches and audiences crave novelty
When It's Risky
When being different sacrifices core value proposition or alienates target audience
How to Apply
Look for ways to differentiate approach rather than just improve execution
Study what everyone else does and do something fundamentally different
Test different approaches before going all-in
Example Scenario
“Instead of making better finance advice videos, creator makes cinematic mini-documentaries about market events, standing out completely in crowded finance YouTube space”