My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“video is the native tongue of the internet”
What It Means
Video content has become the primary communication medium online, similar to how countries have native spoken languages
Why It Matters
Suggests that those who can't create compelling video are at fundamental disadvantage in digital communication
When It's True
When social platforms are primarily video-based and audiences prefer video over text/images
When It's Risky
When assuming all communication contexts favor video, or when video creation resources are unavailable
How to Apply
Audit your content mix for video percentage
Prioritize video skills development
Shift marketing strategy to video-first
Example Scenario
“A B2B company realizes their text LinkedIn posts get ignored while video demos get thousands of views, prompting complete strategy shift”