My First Million
The best business ideas come from noticing what's working and doing it better, faster, or for a different audience.
“Not a tech problem, it's a rights problem. Go all in on BizDev”
What It Means
In deepfake celebrity businesses, owning exclusive rights to likenesses is more valuable than having superior technology
Why It Matters
Technology becomes commoditized quickly, but exclusive rights create permanent competitive moats
When It's True
When technology barriers are low but access/rights barriers are high
When It's Risky
When technology differentiation is significant and sustainable, or when rights are hard to enforce
How to Apply
Focus on business development over R&D in rights-based businesses
Secure exclusive partnerships early in emerging markets
Build legal and licensing expertise
Example Scenario
“Instead of building better deepfake algorithms, secure exclusive digital rights to top athletes and license them through APIs”